Packaging – one of the most important success factors

Let’s think about what happens when we open a gift. Sure, we’re excited about the inside, but what makes us even more excited is the process of opening it, as we slowly discover it inside its packaging.

With this example, we can accurately explain why packaging plays a bigger role than even the product itself! Businesses are increasingly realizing that they need to impress their customers not only with a great product, but with even better packaging.

Packaging is the first thing a customer sees

Whether a product is bought online or in a physical store, the packaging is the first thing the customer sees and the first thing that leaves the basic impression. An impression, which, if it’s a good one, will lead to loyal customers and continued brand exposure.

The importance of packaging has become even more important in recent years, as more and more people share the moment the package is opened on social media. This growing trend shows that a brand’s packaging can be an extremely powerful marketing tool.

That’s exactly why choosing the right packaging for your product, and not just the cheapest or fastest solution, is crucial to the success of your products and can lead to increased sales.

Let’s take a closer look at why neglecting your product packaging is the worst thing you can do for your brand:

#1 Packaging creates feelings

The packaging creates suspense and excitement. When people see a beautifully packaged product, it entices them to open it, creating theatricality in the whole process. The consumer’s expectation, their joy when they open the package a little bit, and even their first sensation when they hold the bag in their hands, are elements that are linked to the product and provide extra value.

#2 Personalised packaging is your contact with the customer

Personalisation is the ultimate goal in today’s society. It is a very effective way of marketing, since people expect to receive something personalized for them. In fact, with the advancement of technology, personalization in packaging is very simple, cheap and easy to do.

This requires a very good study of your target group, so that you know what features your audience prefers. You can then insert these features, create different types of packaging and add elements, such as a card, that bring you in touch with your customers and make them feel special.

#3 Sustainability of packaging leads to continuous visibility of the business

Reusing packaging leads to something very simple. That it is not thrown away after opening. For example, a cloth bag can act as a staple accessory in a household or workplace, which leads to continued visibility of the business and without you having to do or spend anything.

In addition, reusable packaging emphasizes the brand’s respect for the environment, which is a key consumer demand nowadays. Although a packaging may be attractive, if it is not environmentally friendly, then consumers may turn their backs on the brand for that very reason. Therefore, it is important for businesses to consider the type of packaging they want to create with a sustainable future in mind.

And of course, let’s not forget that this kind of packaging gives a strong sense of luxury and even at little extra cost to your business. If you sell high quality and aesthetic value products, this is something you should seriously consider.

With this in mind, it is no wonder that all the major brands worldwide are investing in bags that are clearly environmentally friendly and reusable. This is an initial expenditure, whose payback comes quickly and leads to much higher profits.

#4 With the packaging you can stand out from the crowd

Packaging is one of the key ways to promote and establish your logo and your brand in general. Therefore, you need to ensure that your business features are clearly displayed on your product bags.

Create something that consumers will remember and make them want to choose you, not only because of your products, but also because of your packaging. The spectacular element in it will catch their attention and help your product stand out in the crowd.

Especially when it comes to products that are in a competitive environment, packaging can make a difference and attract the consumer’s attention. Of course, you need to strike a balance between how noticeable the packaging is and how much it respects the values and tastes of those in your company’s target group.

#5 The right packaging offers maximum efficiency

If you pay attention to detail and the way your products are packaged, you can find ways to be more functional and cost-effective in delivering your products while still being innovative.

Saving money, avoiding unnecessary costs and the goal of not investing in materials that are of no use to you can be achieved if you choose the right partner to design the packaging for your products.

Having packaging that’s easy to store and doesn’t take up too much space on our premises can save you a lot of time and money, which can have a huge positive impact on your business.

Discuss with us at Xenospack your needs!

We will propose packaging solutions that will make a difference to your brand and your sales, within a very economical framework.